Last September during focus groups on the Comp Plan update the notion of the use of Uber (among other options) in our transportation plans was brought up by the Planning Director, Rick Sepler. Further discussion of possibly meshing Uber with our transportation planning ought to get the jaundiced eye. Like Amazon, Uber undercuts the competition with low prices until the competition is eliminated or no longer viable because there is a huge cash backing. Consider this from the Guardian: Excerpt: "An obvious but rarely asked question is: whose cash is Uber burning? With investors like Google, Amazon’s Jeff Bezos and Goldman Sachs behind it, Uber is a perfect example of a company whose global expansion has been facilitated by the inability of governments to tax profits made by hi-tech and financial giants." Sooner or later prices will rise while drivers are squeezed in terms of pay or hours. Read the entire Guardian piece "Cheap cab ride? You must have missed Uber’s true cost." here.