Non news headlines in local daily
Non news headlines in local daily
It gets fun fast. Sam's uses a comment on his online blog as part of the news. Hmm - Sam posts a blog and a comment to that post becomes part of his news reporting. That is creating news from nothing. Of course this article is speculative and divisive and stimulates online comments at the Herald. And thus more online comments for possible use in a future story. All fun and gets lots of online traffic. But it is not news.
The initiative drive is not even related to any current issue. The petition attempts to limit a possible future event that is not being contemplated at this time. Nothing wrong with the initiative - if enough people are concerned. But for the Herald and Sam to whip this into a front page Sunday headline story is absurd. This from a Herald that has ignored or buried many past initiatives and petitions that dealt with current issues.
Why? Why does the Herald do this? One scenario is the Herald has no budget for reporting. They have few reporters left and no money to support any in depth reporting. A story about Bonner's petition is cheap to report - especially when they quote their own Herald blogs - and can be used to whip up emotions with readers. How dare the county plan to tax us an extra hundred dollars on our homes. Well, the county is not planning to do that, but that does not matter to the Herald. This is an easy to write long lead article with a big headline. And it goes nowhere. Doesn't say it has enough signatures - although the article is helping signatures by portraying the effort as noble.
Nothing wrong with Bonner's quixotic effort. He is mining the conservative base and probably serving some political goal he has. Probably setting the agenda for conservative candidates for city and county council seats. There are eight up for election this year. He is trying to create an issue. And collect names and addresses for political mailings this fall.
I wrote this piece on Sunday and then hesitated to post it. I've been critical of the Herald for 20 years and this seemed like maybe it was just more useless complaining. But for two days I kept thinking of how empty that article was - and how the Herald is not covering local news for us. The emperor has no clothes, so to speak, and no one is saying that. So I am. The Herald editors seem to have lost track of what is news. They are reverting more and more to shallow and superficial articles that require little actual investigative reporting and are not even hard news. This article - the top headline article in the most read issue of the week, Sunday - is almost a set piece example of our local daily newspaper not providing news to us citizens and voters.



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